Why does it matter what businesses thinks? It matters because you work hard for your money, and you care how and where you spend it. According to a recent YouGov poll, 67% of Americans believe that a corporation’s values do matter when they’re making a purchase.
When Americans spend their money, they care that the business takes political and social stands that align with their own. Whether it’s political ideology, immigration, fair labor, Middle East policy, LGBT issues, the environment, or a host of other issues that deeply concern Americans, Americans put their money where their values are. No wonder a marketing company is urging American companies to make their principles known.
It’s not always easy, though, for a consumer to know where a business stands on the issues. Diligent research on the internet can eventually locate that information, but most people don’t have the time to do that research every time they buy something.
That’s where this database comes in. By using the database, you can find values-related information about a business simply by typing its name into the search box. The database currently has information for almost 4,500 corporations, both domestic and foreign. We at What Business Thinks are constantly updating the database but we still rely on crowd-sourcing help from you too.